**Die Session wird in englischer Sprache gehalten.**
Thanks to much improved transparency, recommendations from others and incredible levels of convenience, consumers can now buy goods on platforms such as Amazon with a few simple clicks. This serves as a stark contrast to the transportation and logistics sector which is characterized by a high level of fragmentation, poor transparency of pricing, a reliance on manual processes and limited visibility. SHIPSTA CEO Christian Wilhelm will explain how the emergence of platforms, and in particular improved use of data, is now changing logistics procurement for the better.